It's about ideas and inspiration while doing other stuff.
It started with the natural vision to observe things from other prospective and create the reality with imagination.
That's likely because by feeling inspired we work to accomplish plans in the real-time process and see how they look like dressed in a different shape to make our story unique while exploring the just "be you" kind of approach, having fun with it and maybe turn a concept into something more.
Love is in the work.